Ensuring that the ultimate decision makers have clear and regular visibility of a project is also essential.here
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If you have a marketing project you would like to speak to Something Big about, please call or email hello somethingbig. Your email address will not be published. Do more with less in Published November 25, Brands can expect great benefits when working with marketing and creative agencies — but how can your business tap in to their rich pool of knowledge, experience, and creativity without blowing your budget?
Here are our six top tips to help get the best out of your agency relationships: Know what success looks like Before you engage your agency, think about what success looks like.
Know your customers Get to know your customers as well as you possibly can and share the rich insight that comes from close relationships with your agency. Brief face to face When you have a new brief for a project, particularly if your business is trying something new or has a large campaign to activate, arrange a face to face briefing with your agency.
Focus on the quick wins Finally, there are a couple of quick and easy ways to work with your agency more efficiently. Sign up to our regular newsletter for more marketing insights Email.
How to get ahead in your agency job
Leave a Reply Cancel reply Your email address will not be published. As marketers, we are all trying to demonstrate the value of our brands vs. The same principle applies with agencies; I would encourage you to look for additional value from your agency partners rather than the lowest cost option.
All agencies are not equal and we all know that all campaigns are not equal in their impact and ROI. Here are six tips to help you to get the most out of your agency partners and deliver campaigns that work. Before you even approach your agencies to discuss your new brief, consider how critical addressing this issue is to your business.
Know your customers
How much potential revenue are you missing out on? What does success look like and what would that mean to your bottom line? Consider how high this project is on your priority list. Do you have sufficient information for your agency to start work straight away? At VCCP Health we often conduct desk research, social listening and customer interviews quickly and at relatively low cost to help us to identify the real issues that are holding a brand back and to identify how best to target customers.
Agencies always write their own briefs for client approval but putting the time and effort into developing your own brief will give the agencies a great head start. There may also be a concern that agencies will causally use up the entire budget without getting the most out of it. Many projects will involve more than one agency, or different agency teams and third party suppliers.
Do more with less in 2017: 6 tips for making the most of your creative agency relationships.
This is an obvious one but agency budgets are set against defined project scopes. If clients provide multiple rounds of feedback from different team members projects go over budget and agencies may be forced to ask for additional money.
One of the best ways to work efficiently with agencies is to ensure that all the key stakeholders provide consolidated feedback. With large teams with differing viewpoints this can be challenging, it usually works well if one person is assigned as the final decision maker at the start of the project.
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