In the past, the process of setting up authorship in order to secure featured benefits within the SERPs was a much more complicated process. Sujan Patel has over 12 years of digital marketing experience and has helped hundreds of clients increase web traffic, boost Sujan Patel November 5, Sujan Patel When I Work. As of this writing, WordPress itself has no specific, core solution to enabling the anchor tag attributes required for authorship markup.
You may need to determine how to enable author biography snippets in your theme. Unfortunately, there is no clear, secure and universally compatible WordPress solution for both single author and multi-author blogs that employ author biography pages. That works well for single-author blogs. For most WordPress users, I recommend using a WordPress theme that enables author biography snippets at the end of each post and using the 2-link method for authorship markup.
That is the best secure, universally-applicable solution available in WordPress. A number of WordPress themes enable authors to create custom biography snippets in their WordPress User Profiles , which are shown at the bottom of each post. Follow these steps to make this 2-link method work:. The above procedure assumes the location of the author biography snippet is the User Profile. If your theme allows for author information within the built-in post editor, add the link from Step 3 there. Google makes this easy to do. Authorship markup is verified for this page. If any of the above author results contain red text , that indicates something is not configured correctly.
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Carefully review the steps above to debug the work. One huge, complicated nutshell, filled with caveats.
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You are almost done now. Now, you need to set up the Google authorship in your WordPress blog. Log into your WordPress site as an administrator and navigate to Users it will be a link on the left side of the Admin dashboard. Now select the User profile you are going to update with Authorship .
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Insert your URL here. You have now completed setting up Authorship with Google. Note that it can take a few days to weeks for Google to do all of the work behind the scenes insert image of Wizard behind the curtain in the Wizard of Oz here before they make the correlation that any posts with your user profile attached should be associated to you as the author. Reminder; make sure you are the author on your blog posts, you can verify this via the quick edit option when you are reviewing your posts.
So, once the wizard of Google has everything set up, and you have completed all of the steps correctly, when someone searches a relevant topic on Google, and your post comes up as one of the results, it should look like the picture below. To test it out, just search for the exact name of your blog post.
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Assuming everything works out, and your image is now showing up, the real final step is to call your mom and send her a link so she can see that her baby is on Google. Jeff More posts by this author. We provide comprehensive marketing services to businesses, professionals, and entrepreneurs.
We want to empower people to achieve their business and professional goals through smart, thoughtful, and informed marketing programs. Find out what we have been up to and learn some great marketing tips in the process. First, What is Authorship?
How To Set up Google Authorship on a WordPress.com Blog
There are two platforms that you will use to setup a uthorship for your WordPress Blog: Gravatar - This is a service that is managed by the company Automatic the makers of WordPress. By using Gravatar, you will be able to link a profile that you create to any blog posts you create on your blog as well as to any other blog that you may guest post on.
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Google has created a way to link your Google Plus profile to content you create. This will allow you to establish Authorship and build yourself as an authority.
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