A new visitor has just landed on your site. Because your site will constantly hemorrhage sales. Are customers more receptive to written testimonials with pictures? Or would a star rating work better? According to Unbounce , friction is: Friction is a conversion killer usually caused by unclear messaging, lack of information or poor layout. Looking to boost sales? Then friction is your sworn enemy. Friction confuses customers and dents conversions. It sinks its teeth into your bottom line. The less you have, the easier it is for your customer to take the action you want.
One of the biggest causes of friction is choices. Too many choices, that is. A case study by the New York Times tested the influence of choices and options on our buying decisions. The test was carried out on two different Saturdays and had some interesting results. On one Saturday, 24 different flavors of jam were given. The next Saturday, people were only presented with 6 different flavors. Contrary to what people might think, too much choice decreases sales. You can always offer extras after someone has expressed interest.
A responsive landing page and website is a no-brainer. The idea behind it is fairly intuitive: The easier a choice is, the more desirable it becomes. Cognitive fluency is closely linked to The Mere Exposure Effect , which states: Which is why your copy, descriptions, landing pages, emails, and all other points of contact with customers should use language they are familiar with.
Do your customers like the way your product pages are designed? Do they find your site easy to navigate?
- Lesson Plans The Pale King?
- Chorale Preludes, Part II, Von der Auferstehung der Toten und vom jüngsten Gerichte, 31. Gott hat das Evangelium.
- Folk Devils and Moral Panics: Volume 9 (Routledge Classics)!
- How to create content that attracts more traffic and backlinks?;
- Reverse engineer your content creation.
- Change in Eastern Europe!
- The Ultimate Youtube Success Guide.
Are you giving them what they want? Your call to action can single-handedly spike or reduce conversions. Images pack a huge emotional punch and can help turn casual visitors into customers. And sites with 5 second load times are worse. Making copy more relevant raised conversions by The more relevant your images, design, and content are the higher your conversions. Tweaking the pronouns in your CTA copy is a lower hanging fruit for higher conversions.
In this case study from Contentverve. Will it work for you? Nothing is black and white in the world of conversion optimization. Numerous case studies have shown that visual cues are great for directing attention to specific elements on your website. Directional cues can be used to subtly draw more attention to crucial page elements.
Like CTA, copy, or testimonials. Want to increase the chances of customers promoting you, or buying from you? This might be a small step, but over time it can snowball into a lot of sales. According to a Google study in , visually complex websites are seen as less effective, and simpler designs tend to do better. Keep your design as simple as possible. Color influences our perception. And can change the way we think about things. For example, studies show that yellow stimulates appetite, whereas blue suppresses it.
And that darker colors like red and black can increase visual weight , while lighter colors reduce it. In a study by psychologist Thomas Sanocki, he experimented with color relations and how color can impact memory. Regardless of how good your product is…customer service is the lifeblood of your business. Solid service constantly magnetizes people to your brand. When your customer is in a time of need, the needle gauging your customer service is hypersensitive.
Why do I know it works?
But regardless of your stance, embracing the idea behind it can increase online sales. The three-click rule is basically about making things easier. Unnecessary information in your copy? Extra fields in your forms? Kill them, or save them for after the purchase. You get the idea. Your landing and checkout pages are instrumental to the sales process. Between them two pages a lot hangs in the balance. And this is where showing secure shopping certificates can help. Despite having shopped online before, you still have a gnawing feeling that you might lose your money.
And this may prevent you from buying. Google uses Quality Score to gauge the quality of your ads. This influences where ads rank on the results page and how much you pay for them. The better you score is, the higher your ad rank will be. And the higher your ad rank, the lower your cost-per-click. Which means you get a better ROI. But the phone remains the most important tool in your communication arsenal. Yes, clicks, segments, conversions, and personas are all important.
But at the other end of your screen are living, breathing, human beings. And like you and me…. If you have access to the names of your subscribers, give personalized greetings a try. It shows customers how you fill their needs and overcome their objections to buying from you. Bad copy, on the other hand, creates jagged, friction-riddled thoughts. Email marketing experts like Ben Settle and John Mcintyre are huge advocates of daily emails. Only then, you can attract so much traffic and links to your site. If you want to create content that creates buzz online, you have to spend more time on promoting it.
Without it, you simply fail to build audience who are interested in your stuff. This is why most people struggle to get more traffic. So what are your thoughts? Did you like the tips mentioned above? Do you have any more content creation tips? Share your thoughts in the comments. It is interesting to read this article as every bloggers dream is to get tons of traffic to their website. The tips here are great and works pretty well. If his competitors wrote a content that went viral, he looks at the content and create his own version of it.
For instance, if the viral content is about 12 ways to make money blogging, he said he will create 20 ways to make money blogging. This strategy has worked well for me, as well as the use of Buzzsumo to figure out the best performing content in your niche. Repurposing your old blog posts also works magic. Interestingly, my latest post which was published yesterday is a repurposed content. Yea, competition analysis is very important when it comes to creating the type of content that goes viral. Good enough, there a lot of tools out there that will make this task very easy for you, like the Buzzsumo you just mentioned.
With a tool Semrush and Open Site Explorer, this will be easier for you. This is one of the best ways to gain more backlinks and get more organic traffic to your blog. When you write super epic and super valuable content, people would just want to share it with others and others will always recommend your content. This is smart blogging at its best. I always advise the same thing to my audience. You have to make sure you are publishing such type of content in order to attract this type of popularity and traction.
Nothing beats writing high-quality content as far as blogging is concerned. This is definitely one of the most well written articles on the subject. We all want a ton of traffic but either we dont exert to make it happen or we focus on the ineffective ways. You have given very practical advice.
Also you have mentioned the best tools for each task to be accomplished. With these tip one cannot fail to get the kind of traffic he desires. I completely agree with your points. Being a responsible blogger, we have to provide quality and relevant content that resonates with our readers and help them to solve their problem. It also creates trust and bond with our readers. Thanks for sharing these great tips here. Another Great article Anil.
No doubt Quora is an amazing way to attract more traffic. I was amazed when I noticed few days back the amount of the traffic I am getting it from there even though I am not that active there. Thank you for pointing out that. Asking your audience is another great way. I always look out for the comment section to see what my audience is looking for.
It is very true that the title of the article is the main text seen by all the people searching for your terms, and if the title is only like all the others, it will be pretty hard to get a good ctr even if you will have an upper position. I personally studied the impact of a very good and catchy title on an article that had no chance to reach top three in searches due to the high competition for that keyword.
Due to the visits, Google decided that my article deserves an upper position, and this way I reached top 5 in just two weeks. I decided to experiment with on my blog to see if I got good results. My blog posts consist of anywhere between — words long. If you do use long-form content to help you grow your blog.
Test it out and see if it actually works for your blog. Choose carefully, because your Quora feed will be filled with questions based on these categories. Aim to add at least relevant categories. This is the key. The better the question, the better the chance your answer will go viral and bring you thousands and thousands of visitors. What constitutes a great question? Look for the following:. You must follow up those great questions with strong answers of your own.
Used right, Quora can be a powerful traffic generator for your website. Unlike most social media, a viral Quora answer can generate steady traffic to your website for a year or more. Make sure not to overlook this platform! Reddit is another powerful, yet underused social media platform that can increase website traffic. If you can find where your audience hangs out on Reddit, and deliver the right content, you can generate tens of thousands of visits literally overnight. Skim through each one and subscribe to those you think are a good match.
These will be your target subreddits. These are the places your audience hangs out on Reddit. This will build your reputation. Switch it up and add text versions of your blog posts or advice and add a link to your post at the end. It will be much easier for you to hit the 1 spot and get hundreds of upvotes. Your website and social media are optimized, but you still need to get your content in front of new audiences.
7 Foolproof Ways To Grow Your Brand’s Online Visibility
One of the best ways to do that is to get your content republished on large publications. Now, you may have heard the myth that republishing is bad for SEO. Large publications have huge content needs. What type of tone, style, and content is the publication looking for?
5 Top Tips For Driving a Ton of Free Traffic with Twitter
Which of your content pieces matches with the tone, style, and content? Your pitch is the key. You should always be networking and trying to connect with influencers. The more influencers and connections you have, the easier it will be to get published with the larger publications. Once your pitch is accepted, you need to prepare your content for republishing.
These can bring you a ton of traffic! Ensure the publication links back to the original article in the syndicated piece VERY important. Whenever a publication wants to syndicate your content, ensure the syndicated content links to the original content on your website. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article.
You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content. Since authoritative publications tend to rank better than the average site, if an authoritative publication syndicates your content and does not link bank to the original content, Google might assume the authoritative publication owns the content and rank its version higher while yours is nowhere to be found. Guest posting helps improve your SEO rank, and it also introduces your content to new audiences.
Now, when it comes to guest posting, the outreach email is very important. We have an outreach strategy that works well, and we recommend you try it out. If possible, back up this idea with research. An article on how to get traffic is incomplete without talking about email marketing. Whether it is in terms of quantity of traffic or quality of traffic, email often outperforms other sources. The following stats prove it:. In other words, not only is email the king of quantity traffic but it can also drive some serious quality traffic.
Offer a sign-up incentive to get people to join your email list. It looks something like this:. Now, most people believe it is intrusive. Others have reported great conversions with it. Brian Dean is undoubtedly one of the smartest marketers alive. A content upgrade is an incentive designed to complement an article. It can be a resource such as a worksheet, a spreadsheet, an app, or some other resource. It is integral to the article it is featured in, and as a result, people are more compelled to get it. In exchange they give you their email address. We already discussed guest blogging earlier in this article, even giving you a proven step-by-step process and a template that has helped us get published on some of the biggest blogs and publications in the world.
5 Easy Ways To Increase Website Traffic (for FREE) - WebsiteSetup
Imagine the results you can get when you combine the power of content upgrades and guest posts. An Expanded Guest Post is a guest post that contains a content upgrade aimed at getting people to join your email list. It can be very effective for boosting your email subscriptions. Run an email-boosting giveaway. When it comes to free traffic, nothing beats viral traffic. A great case study is Josh Earl. In order to boost his email subscriptions, Earl decided to run a giveaway.
The giveaway lasted for 11 days. At the beginning of the giveaway, Earl had 5, email subscribers. By the time the giveaway ended, he had gotten , subscribers. We just finished discussing how to build an email list, but you only really get traffic when you get your email subscribers to read your blog and click your links. Many people only send an email to subscribers when they have something to say. This is a BIG mistake.
And they are losing out on recurring traffic. It can be powerfully effective, though. Statistics generally agree that the more content you create, the more results you can expect from your content marketing efforts. You need quantity, too. In essence, it means: Imagine how much more traffic you can get if you can take a single piece of content and turn it into 5, 10, or more pieces of content. While these examples demonstrate the power of repurposing content, the big question is: How do you repurpose your content? If you take action and use this proven system, you will get more traffic to your website — and that traffic will stick around for the long haul.
Are you interested in getting your visitors back to your website? Build an email list! You now have all the action steps.
Start putting this system to work and take your website to the next level! Do you have questions, ideas? What system works for you? Your email address will not be published. Thank you for this Robert. Hi Rob, awesome post I must say. You have done amazing job! Buzzsumo is amazing tool which we can use for various purpose for content marketing and blogging. I have recently written a post about 6 content discover tools that could help to create engaging content. I think it will be useful for your readers. Hi Robert, this was a great post with a number of immediate actionable tasks.
I look forward to trying some of these techniques out to see how my web traffic will perform. Keep up the great work. Fantastic information ,extremely informative and highly valuable for individuals looking to achieve website traffic. Our marketing team involved themselves in this activity using a hybrid email marketing called EasySendy Pro.
- Suzuki Recorder School - Volume 2: Alto Recorder Part!
- Hope, Last Years Model!
- The Power of Three: Discovering What Really Matters in Life.
- 49 Foolproof Optimization Ideas To Increase Online Sales - Omniconvert Blog.
- # PROJECT MANAGEMENT tweet Book01 (Thinkaha).
- Government Birds: Air Transport and the State in Western Europe!
We saw some vast improvement in our email open rate and click through rate. Therefore, as per my experience I can confidently say that email marketing is very effective and also it drives good amount of traffic. Thank you for this article. I have read SO much about driving traffic so I hope these suggestions work a little. Perhaps it is all because I am a small jewellery designer in a very competitive world. This would attract readers into buyers. Thank you very much Robert. Its really easy to understand language you have used here.
Lot of information for the beginners. This will help me a lot to increase the traffic on my website. Keep on writing and share your knowledge for the beginners. Great article it took step by step through the process. Quora great help started using it before I finished the article. Got a lot information on jewelry which I sell on Facebook.
If I had to choose only one promotion tactic I would go for influencer outreach strategy. At least from my experience it was the most effective one. Keep up the great work, looking forward for more up to date insights on your website. Really great post and all the info mentioned above can be used in getting the results.
Thanks a lot and keep posting in future too. Thank you for this remarkable guide, Robert. The most struggling part is to get traffic which is targeted to the website. Good job — thanks! Thanks for sharing the steps to increase the traffic, frankly speaking I have tried almost everything that you have mentioned here. But, I think I need to focus on Quora as well. I would like to put links on all my websites, indicating all the others, using nofollow would be enough to be safe?
With my startup I managed to get something like views in a day thanks to HackerNews! There were some great tips in this article. I notice that many people make the mistake of making too many distracting images in the header and the sidebar which can quickly turn people off content. I particularly dislike google ads anchored in the centre of a piece of text. I understand that people want to make a revenue for ads but there are right ways and wrong ways of going about this.
The writing part of the content is the important part, why would you take a dump on it by pouring a load of conflicting media in the sides? I was wondering how to use reddit and you cleared that up for me, as well as when to post to social media. In your opinion would you also deal with any of the free traffic generators to have people come and engage, or would you skip that step?
Would you use meta tags, and if yes how? Thank you for your time and I look forward to hearing from you! Just title and meta description is enough. Worth to read article. Liked all of your points but out of all I liked the point about content marketing. Content marketing is ruling the world of marketing. The concept is very simple, write worthy content and spread it over social media to get more attention and traffic. I was very impressed with the format and your easy to read content. Getting traffic to your website is the hardest thing to do in this business and I know it first hand.
I had no idea of the most if not all of the suggestions you gave to get photos for free and forums to submit my information. Once again I can not thank you enough for your information. I am starting on all your suggestions today and is looking forward to receiving more traffic off of your recommendations. I guess you would have to start where you think would help the most.
- A Drug Addicts Mind EXSPOSED.
- The Wedding Reception Checklist (The Wedding Planning Checklist Series Book 4)!
- 5 Easy Ways to Increase Website Traffic;
- Erfolgsfaktor Unternehmenskultur bei Mergers & Acquisitions: Darstellung und kritische Würdigung (German Edition).
- THUMP vol. 1.
For me it would be to look at my posts and delete, rewrite or combine then post to social including reddit. Thanks for all the info. Hello Robert, your concept is unique and fresh. It give me a great help in my work. I learn something different here! Thank you very much, Robert. A lot of information for the beginners. I am working on my website to increase its traffic, but not getting any traffic from Reddit.
How can I get more traffic through Reddit? Humongous effort for the beginners will get reduced while getting started through your thorough article! Thanks for the insights! If you can please tell me which is the best tool to use for adding Floating Share buttons to use on my website in blogger. I tried some but they cause my website to load very slow. I like this plugin for floating share buttons: Ok, i am for sure a lazy reader.
But this one I was reading from the top to the bottom.
Twitter is still an enigma to many
I usually look for some information I am interested into or update myself on new opinion but here fits all together and it is massive information in totality. Hi it was a very helpful post but you have not explained about the website indexing. We cannot ignore the importance of indexing of website and backlinks indexing. What do you say…? Hi, sure indexing is important for new websites since it helps them get listed on search engines, though if your site has already been out for at least a few weeks then it will likely already be automatically indexed by web crawlers.
Thank you so much.
Related 25 Fool Proof Ways To Get Website Traffic
Copyright 2019 - All Right Reserved